THE START OF THE END OF THE TABLET

Tablets came in riding an unstoppable stallion of brute force sales and fantastic customer demand. A new category in technology usually takes time to mature and create universal demand, but tablets were a whole different ball game. While they had been around for a while, it took the curation and tweaking of Apple to make it into a consumer product that was usable on daily basis. And from the market exploded. Tablets were 'King of the Hill' and were expected to fuel both growth as well as become an integral part of the 'must have' circles of devices for everyone. It was predicted that everyone person would also eventually have a tablet. Untill something very strange happened in 2013.                                                                               

             *  IDC cuts Tablet sales predictio, Tablet shipments down from an expected 22.4 million to                             221.3 million units by the end of 2013.
             * Sales of Tablets were expected to grow at a startling pace for the next 10 years but new                             estimates now say that they will collapse to single digit growth by 2017.

                                 

  TOGH COMPETITION
  Notebooks are becomming thinner,
  lighter, gained fantastic battery life,
  better screens, hybrid from factors
  and awesome ergonomics



     

      NOTHING NEW

     All tablets looked the same, they                                                      

      did almost the same things, they  

      were still primarily to consume        

      content and not create it. Also the 

      weight has been the major cause of

      disapproval.

                                                         

SHARING STORIES

Comparative stories of life 

with an iPad compared to 

life with aMacbook Air11

or a Lenovo Yoga 11 were 

starting to get serious tractions